According to WP VIP's Future of the Web 2026 report, 60% of US consumers say that seeing 'AI' in brand messaging makes them less likely to purchase or engage. The study surveyed over 2,000 consumers and found that AI buzzwords often signal gimmickry or low-quality automation. Brands using AI as a differentiator may need to adopt more subtle, benefit-focused language. The findings highlight growing consumer skepticism and the need for transparent, value-driven communication around AI features.
Market TrendsPublished: June 23, 2026
60% of US Consumers Deterred by 'AI' in Brand Messaging
Reported by Araho Editorial
Executive Summary
"A WP VIP study finds that 60% of US consumers are less likely to engage with brands that mention 'AI' in their messaging."
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