Frase.io

Tool Overview

Frase.io is an AI-powered SEO content strategy and optimisation platform that helps content teams research, brief, write, and optimise articles that rank in search engines by analysing the top-ranking SERP results for any target keyword. The platform's core workflow begins with content research — Frase analyses the top 20 search results for a keyword cluster, identifying common subtopics, semantic terms, question-based content opportunities, and recommended word counts that correlate with high rankings. The AI then generates a content brief with an optimised outline, suggested headings, target keywords, and relevant statistics to include, providing writers with a data-backed structure before drafting begins. During writing, Frase's real-time content score evaluates draft quality against ranking competitors, suggesting additional topics, related questions from People Also Ask sections, and semantic improvements. The platform integrates directly with Google Search Console for content gap analysis and with WordPress for seamless publishing. Content teams, SEO agencies, and in-house marketers use Frase.io to systematically improve organic search performance by ensuring every published article exceeds the content depth and topical coverage of competing pages for target keyword clusters.