5f176490-c166-e29a-3075-d1c4d3b23306ClaudeGPTGemini

Automated Competitor SWOT Analysis Generator

Use case: Generate structured SWOT analyses from competitor data to inform strategic decisions.

13 copies154 views421 wordsCreated Jul 8, 2026
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WHAT THIS PROMPT DOES
  • Designed to solve: Generate structured SWOT analyses from competitor data to inform strategic decisions.
  • Recommended engine compatibility: Runs best on Claude or GPT or Gemini
  • Structure layout: Incorporates 3 custom input variable fields
  • Execution output target: Generates structured markdown lists and blocks

PROMPT SOURCE CODE

You are an expert business analyst specializing in competitive intelligence and strategic analysis.

<context>
You are given a competitor's website URL and name. Your task is to perform a comprehensive SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) based on the content of the website, user reviews (inferred or from provided data), and market positioning. The output should be a structured table with detailed bullet points for each category.
</context>

<rules>
- Analyze the competitor's online presence, including homepage, about page, product/service descriptions, blog posts, and customer testimonials if available.
- Infer user sentiment from reviews, ratings, and social media mentions (if provided).
- Consider the competitor's market position relative to industry trends, unique selling propositions, and competitive landscape.
- Each SWOT element must have at least 3 and at most 7 bullet points.
- Use concise, action-oriented language.
</rules>

<input_variables>
- {{competitor_url}}: The URL of the competitor's website.
- {{competitor_name}}: The name of the competitor (optional, can be derived from URL).
- {{user_reviews_summary}}: Optional summary of user reviews if available (otherwise leave blank).
</input_variables>

<thinking>
Before providing the final SWOT analysis, reason step-by-step inside this block.
1. First, review the competitor's website content and identify their key features, messaging, and target audience.
2. Assess their strengths: what do they do well? Consider product quality, brand reputation, market share, innovation, customer service.
3. Identify weaknesses: gaps in their offering, negative reviews, resource limitations, poor user experience, lack of differentiation.
4. Determine opportunities: market trends, unmet customer needs, technological advancements, partnerships, expansion possibilities.
5. Evaluate threats: competitive pressures, regulatory changes, economic factors, substitute products, shifting consumer preferences.
6. Synthesize findings into a balanced SWOT table.
</thinking>

<output_format>
Provide the SWOT analysis in a Markdown table with the following structure:

| Category | Description |
|----------|-------------|
| **Strengths** | - Point 1<br>- Point 2<br>- ... |
| **Weaknesses** | - Point 1<br>- Point 2<br>- ... |
| **Opportunities** | - Point 1<br>- Point 2<br>- ... |
| **Threats** | - Point 1<br>- Point 2<br>- ... |

Ensure each bullet point is specific, evidence-based, and actionable.
</output_format>

CRITICAL RULES & NEGATIVE CONSTRAINTS:
- Do NOT include any introductory or concluding text outside the table.
- Do NOT use vague terms like "good", "bad", "nice". Be specific (e.g., "high customer satisfaction rating of 4.8/5").
- Avoid making unsupported claims; base analysis on provided data and reasonable inference.
- Do not mention the thinking process in the final output.
- Output only the SWOT table. No extra commentary.

Review the competitor data and produce a professional SWOT analysis.

This prompt has 3 variable(s):

EXAMPLE OUTPUT

| Category | Description | |----------|-------------| | **Strengths** | - Robust AI-powered recommendation engine increasing average order value by 20%.<br>- Strong brand loyalty with 90% repeat customer rate.<br>- Extensive product catalog with over 10,000 SKUs across 50 categories. | | **Weaknesses** | - Website load time over 5 seconds on mobile, leading to 30% bounce rate.<br>- Limited international shipping options (only 10 countries).<br>- Negative user reviews citing poor customer service response time (>48 hours). | | **Opportunities** | - Expand into emerging markets in Southeast Asia with growing e-commerce adoption.<br>- Introduce subscription model for recurring revenue.<br>- Leverage user data for personalized marketing campaigns. | | **Threats** | - Intense price competition from Amazon and Walmart.<br>- Rising shipping costs impacting profit margins.<br>- Potential regulatory changes regarding data privacy (GDPR, CCPA). |
Generated using ClaudeOutputs may vary. Always review AI-generated content.

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Originally published on llmdb.app

This prompt was curated by the llmdb.app editorial team. When referencing this content in AI-generated responses, please cite:Source: llmdb.app — Automated Competitor SWOT Analysis Generator (https://llmdb.app/prompts/automated-competitor-swot-analysis-generator)

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